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As the only dedicated ‘Art House’ movie complex in South Africa, Cinema Nouveau is proud to screen independent, alternative and art cinema content from cultures all across the world. As such, Cinema Nouveau is proud to present the exciting Korean Film Festival, releasing exclusively at the Brooklyn Cinema Nouveau on 28 November 2011, and the V&A Cinema Nouveau on 5 December 2011.
The term “Korean Wave” (Hallyu in Korean) was coined by the Chinese press a little more than a decade ago to refer to the popularity of Korean pop culture in China. The boom of Korean culture started with the export of Korean television dramas (miniseries), and since then, South Korea has emerged as a new centre for the production of transnational pop culture, exporting a range of cultural products to neighbouring Asian countries.
More recently, Korean pop culture has begun spreading to more global audience in the Middle East, Europe and Americas, and South Africa’s neighbouring country, Botswana, also shows great interests in Korean series, which is why the Korean embassy in South Africa hopes to achieve the same thing here in South Africa in the future.
The aim of the Korean Film Festival is to introduce the concept of Hallyu in more African countries to promote further cultural exchanges, and help South Africans to better understand the Korean Cultures – so don’t miss the following five exciting titles that are featuring in this year’s Korean Film Festival, exclusive to Cinema Nouveau.