Avalon Cinema Group concludes deal with Yash Raj Studios

Earlier in the day, South Africa’s biggest Bollywood cinema Avalon Group also signed a slate deal with Indians largest independent and most renowned Bollywood studios, Yash Raj Studios. The deal was signed at Cannes film festival at the South African Pavilion 119.

 

 

The Avalon Group was co-founded in 1939 by the late AB Moosa Snr, and now beyond 70 years in operation, remains South Africa’s largest and oldest independent Cinema Exhibition and Entertainment company. After being revamped by Moosa Moosa and his son AB Moosa, who is now the CEO of Avalon Group, the group was recently selected as one of South Africa’s top 3 film and entertainment companies.

The two champions of South African and Indian Bollywood cinema AB Moosa, Avalon Group CEO and Avtar Panesar, head of Yash Raj Studios International Distribution found common ground in their dealings as they share the same work ethic, principals, values, business and corporate culture. “We envisage the three slate of films to be blockbusters with each having amongst the top Bollywood stars, Salmon Khan in the first slate, Shahrukh Khan in the second and Aamir Khan in the third,” says Avalon Group CEO AB Moosa.

 

“The slate agreement with Avalon was concluded at a time when South Africa is strengthening their relations with Ireland. The best part of our deal is that during the filming of Dhoom 2 which was shot in and around Durban, AB and myself were line producers, and that the third slate film Ek Tha Tiger was shot mostly in Ireland,” says Avtar Panesar.

The Avalon Group is part of the South African delegation in Cannes, hosted by the National Film and Video Foundation and the Department of Arts and Culture.